Bestsellers
Our difference
Child-centered design
Modular
With add-on modules such as a mud kitchen, planter, paint, and more allowing for interest rotation, and sensory play.
Functional
With a real working tap and water dispenser and real kitchen features for realistic, fine motor and creative play.
Accessible
With child-size features promoting free movement and easy independent access for active and open-ended play.
Adaptable
With removable parts for multiple child-friendly use cases, encouraging independent eating and play.
Discover
our toys & spaces
Adapt and customise
your playhouse
to your child's needs and interests
Customise your playhouse
15,000+ reviews, rated 4.5/5
Loved by 200,000+ little humans
Throughout years of toy creation in the making, we have gained hundreds of thousands of parents and children's trust alike across 3 continents
✔ Trusted by Parents
✔ Customer-Approved
✔ Proven Success
Since 2004
Safe & Sturdy
We've been designing toys built to last since 2004 with safety first in mind. We've tested our products through hundreds of case scenarios and studies
✔ Rigorous Safety Testing
✔ Durable Construction
✔ Long-lasting Value
Proud ESG certified UK company
Natural and sustainable
We build our toys with nature's finest ingredients, ensuring only the best for your child, all while staying kind to the planet
✔ Natural Materials
✔ Non-Toxic
✔ Sustainable Sourcing
Our mission
Building brighter futures from early childhood
Through personalised spaces, tailored educational program design and micro-community collaboration
In Beta
Mypoppins.ai
Your early childhood development personal assistant. A human assisted AI, specialised in child-centered and personalised education.
Tailored program design
Adapted to each child
An AI agent trained on teacher and play-based scenarios, extensive scientific research and data analysis of a child’s environment and all around needs.
Community collaboration
Local and social support
A geolocalised micro-community approach connecting like-minded caregivers to one another and to human experts for guidance and referrals.
An Evidence based entreprise
Read Reasearch PapersRead our research backed
Case studies
Join our 200,000+ community of tots
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